Abu Dhabi’s tourism and cultural visions highlight and leverage the unique value proposition of the Emirate.
Our core business is focused on creating the infrastructure to stimulate growth by building an attractive, distinct tourism destination and nurture a cultured community that preserves our authentic heritage and values.
We strive to ensure this organisation is one which can be relied upon to deliver high industry standards, develop expertise, expand industry knowledge and set new benchmarks of success.
Our strategic direction has been established to conserve and promote the emirate’s history, culture and traditions, and we will spearhead Abu Dhabi’s development as a destination that engages residents and tourists by highlighting the UAE’s rich national heritage.
We are in this for the long-run, committed to supporting thriving tourism and culture sectors, and strengthening inter-connectivity between public and private sector stakeholders.
Our tourism and culture objectives drive us toward clear and ambitious targets that meet the Emirate’s economic and social development aspirations to help fulfil our mandate.
HE Saif Saeed Ghobash
The Department of Culture and Tourism- Abu Dhabi