Abu Dhabi Reignites Tourism With An Immersive Destination Experience at Arabian Travel Market 2022

13 May, 2022

Abu Dhabi has been announced winner of the ‘Best Stand Feature Award’ at this year’s Arabian Travel Market 2022.

Visitors to Abu Dhabi’s stand at this year’s show were welcomed with true Emirati hospitality as they were guided through an immersive tunnel that brought to life the destination’s experiences and attractions, sharing Abu Dhabi with the world. It was here that guests were transported out of the Dubai World Trade Centre to the heart of Abu Dhabi, experiencing the city from morning until night.

Guests were invited to explore Abu Dhabi’s unique experiences across nature, culture, leisure and entertainment in their own way, at their own pace, as the destination fully immersed visitors in the sights and sounds of the emirate. From the tranquil white sand beaches of Saadiyat, to the fine golden and red sand desert escape of Qasr Al Sarab; from the wonders of Louvre Abu Dhabi, to the majestic Sheikh Zayed Grand Mosque; from the breath-taking garden city of Al Ain, to the thrills of Yas Island. Abu Dhabi delivers thoughtful experiences that inspire international travellers, igniting the curiosity in all visitors, by inviting them to get to know all that Abu Dhabi has to offer – known and unknown.

Bringing life to the stand, visitors discovered Abu Dhabi’s announcements live; from the launch of Saadiyat’s new brand, showcasing its beauty as a leading beach, nature and cultural destination. To the unveiling of Abu Dhabi’s new ‘Summer Like You Mean It’ campaign, walking guests through the destination’s seasonal experiences and bringing the stars of the campaign to the fore with a guest appearance from the famous ‘F1 Granny’. To the revealing of the teams playing in the UAE’s first pre-season NBA games in Abu Dhabi, where free stylers dribbled their way across the tunnel to the iconic theme music of the world-class sports organisation, creating a buzz throughout the show. Abu Dhabi then invited visitors to discover the musical richness of the emirate with a live performance from Bait Al Oud, demonstrating Abu Dhabi as a City of Music.

Driving further impact, Abu Dhabi announced global partnerships and strategic announcements that strengthen its international reach and elevate the emirate’s status as a top-of-mind destination – including with Manchester City, Etihad Airways, Emirates Airline, and global travel service provider Trip.com Group.

HE Saleh Mohamed Saleh Al Geziry, the Director General for Tourism at DCT Abu Dhabi said, “This year, as tourism was reignited, we brought Abu Dhabi to Arabian Travel Market 2022, allowing visitors to journey to the heart of the emirate and experience all that Abu Dhabi has to offer. It’s an honour for Abu Dhabi to be recognised for the prestigious award ‘Best Stand Feature’. At ATM we empowered every individual to create a distinct, personal and enriching experience they could discover, at their own pace, sharing Abu Dhabi with visitors from around the world.”

The ‘Best Stand Feature Award’ was given to the most impactful stand with great use of features which capture the cultural characteristics of the destination, and that was able to draw in visitors with eye-catching stand experiences.